AdWords and Breitbart – A Trap For New Players

Over the last two weeks I’ve been running ads for my FTW series books on Google AdWords to coincide with their promotional pricing on Amazon. I was startled over the weekend to be called out on twitter for advertising on Breitbart, a far-right website known for hate mongering. At first I thought it must have got the wrong guy, but no, the screenshot had my ad in all its glory above a homophobic rant on their website. Of course I...